About
Meaghan Butler
Founder & Strategist
I’m Meaghan, the founder of PostClick Studio.
For years, I didn’t think much about landing pages. As a paid media specialist for a digital marketing agency, my focus was on ad creative, bids, and targeting.
But after working on too many campaigns where the ads did their job and the results still fell short, I realized the real breakdown was happening after the click.
A landing page isn’t just a page – it’s the crux of the customer journey. It’s where your audience’s needs, doubts, and expectations meet your brand’s messaging, positioning, and promise. It’s where people decide to engage or walk away — and often the difference between a successful campaign and one that falls flat.
That realization led me to go all-in on landing page optimization. Now, I help marketing teams rescue underperforming pages by fixing the friction that stops visitors from saying “yes.”
When I’m not auditing landing pages, you’ll find me out in the Ontario wilderness, backcountry camping and canoeing – or overanalyzing reality TV like it’s my job.
Working with me is:
Pragmatic
Before taking wild creative swings or launching into A/B tests, it’s important to address what’s actively blocking conversions right now. I focus on what’s holding people back— and help you fix it with practical steps you can act on right away.
Objective
I look at your landing page the way a real prospect would, uncovering friction points and blind spots you may not even realize are costing you conversions. A landing page audit helps you validate what’s working, challenge what’s not, and refine your approach — so you’re not just making changes, you’re making the right ones.
Ethical
If you’re looking for quick conversion hacks that trick people into action, I’m not the right person to help you. My goal is to help you make improvements that genuinely enhance the user experience while also driving results for your business.
Diplomatic
Having managed hundreds of ad campaigns, I know the pressure you’re under to make things work. My goal isn’t to tear down your landing page but to provide constructive feedback, backed by solid reasoning, that helps you navigate this challenge and improve your results.